Maybe your hospitality business took a hit at the height of the pandemic and now you’re looking to gain traction again. The old tactics you used prior aren’t going to cut it because there are new worries to consider. But you can easily discover and implement new ways to attract clients to your hospitality business.
Engage on All Platforms
The world we live in is a digital one. It is rare to come across someone who does not have an internet presence in some form. Because most people have their focus on their phones, you need to have a strong online presence that translates easily to mobile. You want people to know all about your hotel and why it’s better than your competition.
Start off by creating a couple of social media profiles and remain active on them. Whichever platform you choose, you need to engage with your followers to gain more interest in your business. Seeing as you’re in the hospitality business, Instagram might be the better option because then you can show off the beauty of your property.
Promote Your Brand
Promote your brand in any way you can. In this tactic, you need to focus heavily on your marketing skills. Form an alliance with different agencies that can help you strengthen your brand. Consider taking the SEO route; this way your website gets plenty of traction.
Aside from the internet, you still need a physical marketing presence for potential clientele. Run your ads in magazines, newspapers, and other print platforms. For print advertisements, incorporate ideas that will set you apart from others in a visually stimulating design. You want your ads to grab attention, so don’t be afraid to use color and flair.
Word of mouth is powerful. Reading reviews from previous guests will help to convince others to visit your location. There is a reason Airbnb has a comment and review section on its site. The pictures clients look through only tell them so much. People trust the opinion of others when it comes to the hospitality business.
Create videos from past guests where they discuss their experiences and what they enjoyed the most. Invite them to fill out questionnaires and reviews so you can post their responses on your website. Post the videos on your social media accounts.
Focus on More Than the Hotel
When it comes to hospitality, you provide more than just a place for people to lay their heads. You need to promote not just your property itself but the overall experience as well. Boast about the fine dining, views, spas, entertainment, and any other amenities you have to offer.
Show you have a thorough knowledge of the surrounding area and provide your guests with outings they can partake in. When you offer fun activities guests can experience, they are more likely to choose your establishment for their stay.
In the hospitality business, you always need to find new ways to attract clientele because the world is constantly changing. Advance with the times to remain relevant.