There are several reasons why a business should invest its time and efforts in making a video tutorial. It helps explain the function of a new product, introduce a new service, communicate essential information to its employees, inform the audience creatively, or simply attract new customers.
Whether it’s a product or a service, tutorial videos are an effective tool to communicate information that can clearly show what’s going on. A good tutorial video responds to the “how-to” inquiry as quickly as possible, while simultaneously being thorough and giving the viewer direction. There’s no denying that tutorial videos can instruct and help viewers use a product or service.
What is a Video Tutorial?
A video tutorial is a step-by-step instructional video that demonstrates and instructs viewers on how to perform a specific task. It’s a type of instructional film that shows a procedure, illustrates a concept, or shows how to use a product or service to give the audience knowledge. The major purpose of a video tutorial is to provide the audience with a clear understanding of the product or service the business offers and how it works.
In today’s world, anyone in any business can make an instructional video or a video tutorial. Video tutorials are increasingly replacing (or complementing) tedious textual manuals and instructions.
How to Make a Video Tutorial for Business?
A well-thought-out plan is key to creating a successful video tutorial. It’s vital to spend some time planning ahead of time for your tutorial video’s success. Depending on the topic you’re covering, the technique for generating a tutorial video will vary.
This video tutorial guide will walk you through the process from beginning to end, covering everything from best practices to in-depth editing techniques, such as video trimming and narration, that will transform your videos from good to awesome. Here are the steps:
1- Know Your Audience
It’s critical to understand your target audience. Why? Because you can’t teach someone how to do something if you don’t know what information they need. Knowing your audience also helps determine what type of video will appeal to them and catch their attention. It will not only influence the style of the message, but also how the message will be delivered.
A video tutorial must “speak to its audience” by referencing the target audience’s cultural and generational references. If you provide a service or a product, for example, ask your consumers where they have problems and how you can help them.
2- Choose Your Video Type
There are several kinds of video tutorials depending upon the style and objective you want to achieve. So, before you start making a video tutorial, you need to select what type of video tutorial you want to use for your business and the target audience.
Here are the main three types of video tutorials:
- Screen-casting videos: This type of video captures and records the screen, and it’s ideal for tutorials of digital products or services.
- Animation: These video tutorials use animated graphics and are great for explaining complex subjects easily and creatively.
- Recording Yourself: These are a great option for interacting with your audience one-on-one. You can explain the use of your products or services by doing it on the camera and demonstrating it.
3- Create a Script
Prepare your script ahead of time and run it through a few times to iron out any mistakes. Your script should be short and to-the-point, focusing only on the most relevant elements in clear and concise language.
Keep a few essential bullet points in front of you to ensure you don’t miss anything important and are prepared for what’s to come.
- Keep your script simple so that the audience can grasp your narrative right away.
- Allow plenty of time for your audience to understand your remarks. Allow for pauses or transitions between phases to allow them a chance to catch up.
- When a choice is available, pick simpler language over more complex options that may confuse you.
4- Edit the Video
Usually, people believe that making a professional video needs a professional video editor, but the fact is that you don’t need costly editing tools or a lot of expertise to get started.
Simply remove any errors from your video tutorial and use a video trimmer to trim any unnecessary content from the beginning and conclusion. Add the audio after you’ve finished editing. Make sure the audio and video are in sync by using tools like speed adjustment.
5- Storyboard Writing
Before you record your video, make a storyboard to assist you to visualise what you want to show. To prepare an effective storyboard, start by deciding on the topic you need to cover, such as a customer FAQ. You should immediately address what the video will teach the audience, the tools or products you’ll be using, and then list the timeline of the tasks required for the whole tutorial activity.
It’s not necessary to develop complex storyboards. It’s also OK to do quick sketches or stick figures. Also, ensure that you know each scene and that your tutorial is well-planned.
6- Voice-over or Narration
The next step is to record the voice-over after preparing the script and storyboard. You should now determine who will read it. You might already know the answer; perhaps you’ll be the one to direct consumers, or an employee, or maybe a spokesperson for your firm. Furthermore, you might even have your script recorded by an experienced voice-over artist.
- Find and eliminate any places where you said “ums, uhs, and errs,” as well as any long awkward silences.
- Even if you make a mistake, keep recording. Don’t start all over again. Simply repeat and carry on from the last accurate line.
- Once you’ve finished, use a voice-over editing application to remove any errors.
- Remove unnecessary noise and disturbance from your recording.
Tutorial videos are everyone’s go-to option for quickly learning in today’s fast-paced environment. You’ve learned some fundamental tools and tactics for creating excellent video lessons, whether you’re just getting started or an expert.
As a result, you should carefully organise your videos and follow the guidelines listed above to create great training videos, screencast videos, how-to videos, or any other form of video tutorial.