So you finally managed to pluck up the courage, damn everything else to hell and set up that blog that you had been meaning to start for the past gazillion years? First step towards making money online. Kudos, you may have already taken the biggest step towards achieving your goals. Or maybe this isn’t entirely applicable for you and you just started a blog as a side-project. Either way, now the real problems start. Gaining traction, getting traffic and generating revenue. This world isn’t a fairy-tale, you aren’t Cinderella and your blog isn’t going to blow up overnight. Blogging is a very saturated market and getting to the top, or even getting noticed, is a slow and gradual process that requires a lot of patience and effort. Passion is a very important asset, but it can get only get you so far and unless you know where to start, you’re going to lose your way very quickly. This is where the search for the right keywords come in, and you may realize why finding the right keywords for your blogs are important.
What are keywords?
Keywords are pretty much exactly what they sound like they are: specific words that are key to your blog’s success. Now, this doesn’t mean that they are magical incantations that will suddenly bring you infinite glory and riches. These are words that can help your blog get noticed and turn up in search results. The mother of all search engines, Google Search, has a specific algorithm that decides what comes up, when it comes up and where it comes up when people are using its search function. This is called Search Engine Optimization (SEO) and you better get used to hearing this phrase again and again if you’re looking to run a successful and profitable blog.
Keywords are one of the main elements of SEO. Long story short, if you have specific words present in your content, the likelihood of your webpage coming up in Google Search is much higher. If you know exactly what the people are looking for and manage to incorporate it into your content, it will elevate your blog in the SEO rankings and make it much easier for them to find you. The key, no pun intended, is to use these words subtly and cleverly so that their purpose is fulfilled without compromising the quality of your material.
Making a list of suitable keywords is one of the most important aspects of an SEO-dependent venture. This is also a very complicated and time-consuming task and there are tools, both paid and free, which can help in keyword-analysis. The one we will be talking about today, and also one of the most efficient and popular ones, is LongTailPro.
Using Long Tail Pro to Find the Right Keywords
Long Tail Pro is one of the many automated systems which claim to provide you with profitable niche keywords, and it is one of the few ones which are tried and trusted. Of course, it also comes at a cost.
Long Tail Pro is a web-based program that uses the Adobe Air platform, meaning it works on both Windows and Mac OS. It can be accessed at Long tail Pro Website, and is a premium service which costs $47/month. While that may sound off-putting for many, this is no different than any other investment you might make in your business and, when used properly, is sure to return a profit every single time. Not only that, it also offers a trial period for 7 days for just $1, allowing you to test the waters instead of diving straight in. This trial period is particularly useful because it enables you to get familiar with the interface and learn the ropes before you actually start paying for the service.
Now for a brief introduction on how to use this software to find the right keywords for your blog. First up, you need to the go to Long Tail Pro and sign up. This is the usual straightforward process which can be done through entering your email address.
Once you’ve begun your trial, you can start researching keywords. You start off by creating a project or a campaign. After that, you need to add seed keywords so Long Tail Pro can start generating keywords for you. These seed keywords are simply ideas or topics which allows Long Tail Pro to determine exactly what you’re looking for and generate other, related keywords. For example, if you enter the word ‘monitor’, you can expect to see keywords such as ‘best 4K monitors’ or ‘best 19-inch monitors’. You can further specify what type of keywords you need by adding filters. For example, if you enter the seed ‘action games’, you could set it to filter only those keywords which contain the word ‘action’. This option allows you to filter based on search volume (only show keywords searched at least X times per month), keyword length (only keywords with at least 3 words), and the cost per click provided by Google Adwords. After your filters are set, you click on the magic “Generate Keywords & Fetch Data” button and boom, your way to the top is suddenly cleared. Well, not exactly, but now the likelihood of your blog getting noticed by the SEO algorithm is much higher. Now, Long Tail Pro can generate hundreds of keywords, and you still have to analyse and look through them to get what you need. Fortunately, the service also provides appropriate tools to do this, along with helpful tutorials on how to use them, meaning you can get started right away.
Here’s the most important part. This tool will tell you how competitive the keyword is to rank on search engine, so you know for sure which keywords should you be targeting. If you are just starting your blog, you should target keywords which are less competitive, try to go for lower than 30. Don’t worry about how many people search for that keyword. As you write more and more, traffic will add up. Go for the small fish to start with, as your blog grows bigger, you will be able to target competitive keywords too.
Video Credits: Long Tail Pro
So there we have it, now you should have a general idea of how to find the right keywords for your blog and how you can use this software to achieve that. Our advice? Take full advantage of the Long Tail Pro ‘$1 trial’ period, use it and see whether it works out for you before you commit to it fully.
Please note, none of the program is 100% accurate, but using this software will save your time and will give you an idea on the topics to write on.
Some of the other tools recommended to find the right keywords are:
- KW Finder
Stay tuned for more helpful advice and tutorials.